Category Archives for "Investment Risk"

Prospect Theory

PROSPECT THEORY: 101 What is Prospect Theory?And How Using It Can Create A Better Investment Experience In 2002, Israeli-American psychologist Daniel Kahneman, was awarded a Nobel Prize for his work on Prospect Theory – a behavioral economics framework based on the psychology of judgement and decision making.  Instead taking a prescriptive approach of focusing on […]

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  • August 31, 2018

Why Investor Stereotypes Don’t Work

Why Investor Stereotypes Don’t Work For years the industry has used the same ole investing stereotypes.They go something like this… ” If you are young then you have time to make up for downturns in the market, therefore you must have an aggressive risk tolerance, whereas older investors need to safeguard what they have already […]

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  • August 31, 2018

Are Bad Expectations Sabotaging Your Investment Experience?

Are Bad Expectations Sabotaging Your Investment Experience? Imagine your an investor and you walk into a traditional financial advisor’s office.  You have a nice conversation about your goals. You discuss things like what it will take for you to retire, how much it might cost to send your kids to college, how much capital it […]

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  • August 28, 2018